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Public Relations For Dummies, by Eric Yaverbaum, Ilise Benun
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Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.
Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
- Sales Rank: #234319 in Books
- Brand: Yaverbaum, Eric/ Bly, Robert W./ Benun, Ilise
- Published on: 2006-05-30
- Released on: 2006-05-12
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x .80" w x 7.40" l, 1.26 pounds
- Binding: Paperback
- 358 pages
Review
"…the ideas herein will make your creative mind fly for sure!" (TamsPalm Blog, September 2006)
From the Back Cover
Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz — and build your bottom line.
THE DUMMIES WAY�
Explanations in plain English
"Get in, get out" information
Icons and other navigational aids
Online cheat sheet
Top ten lists
A dash of humor and fun
Discover how to:
Map a winning PR strategy
Grab attention with press releases, interviews, and events
Cultivate good media relations
Get print, TV, radio, and Internet coverage
Manage a PR crisis
Get smart!
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About the Author
Eric Yaverbaum, best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance. Bob Bly and Ilise Benun are both New York communications professionals.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Great Information
29 of 33 people found the following review helpful.
Don't waste your money on this
By Vorlich
I was foolish enough to buy this from Amazon and it convinced me never to buy again any title that has the suffix ..for dummies. It is completely worthless, it is not a how to and it contains no purposeful concept for any sort of PR activity. If this edition has the additional CD... its worthless too, contain a complete crock of useless shareware and 30 day trial software.
The book is one long self-penned hagiography about how wonderful the author is and what a genius at PR he is. Well where this book is concerned that's true. It goes on at length discussing a thin veneer of material with little or no clear plan of attack. The book itself is an exemplary example of all that is wrong with PR. It is some exhausted title in a pre-remaindered condition that has been re-furbished in the emperor's new clothes that is the signature of the For Dummies title. Splash on a bit of yellow and black, slap in a few moronic cartoons and before you know, it a load of old cobblers is as bright as sixpence.
However it is called For Dummies for a reason- stumping up 20 pounds for this easily sorts the men from the Dummies. I, regretfully fall into the latter category in this case. But never again Wiley and Hungry Minds, never again.
43 of 52 people found the following review helpful.
Totally Missed
By Demetrius J. Willis
I was at a disadvantage because there were no reviews of this book available prior to my purchase. Here is my remedy to that. Having my own business I wanted to learn how to utilize my opportunites at public speaking and appeal to the audience, media opportunities, and generally looking good. This is honestly the first "for Dummies" book I have purchased and wanted to take back. This book was written from the perspective of a PR person to other PR people/businesses. It is by no means directed or truly beneficial to the private business owner like myself trying to utilize the media and how to appeal to the public as the foremost authority. Save your money and find another book.
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