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Visual Merchandising 2nd edition, by Tony Morgan
Free PDF Visual Merchandising 2nd edition, by Tony Morgan
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A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising 2nd edition is an essential handbook for anyone working in and learning about this exciting area. This revised edition contains four new case studies and extensively revised and updated images. (ISBN of previous edition: 978-1-85669-539-8
- Sales Rank: #155001 in Books
- Brand: Brand: Laurence King Publishers
- Published on: 2011-10-19
- Original language: English
- Number of items: 1
- Dimensions: 11.25" h x .75" w x 8.75" l, 2.27 pounds
- Binding: Paperback
- 208 pages
- 2nd edition 2011 publication. Over 200 pages interesting color photographs on visual display and marketing.
About the Author
Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green's Arcadia Fashion Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Perfect!
By Georgia Valdivia
I think it is mandatory for beginners in Visual Merchandising. Basic, beautiful, interesting, complete and, best of all, actual! Recommended.
0 of 0 people found the following review helpful.
So glad I bought this one.
By Sigourney Gunther
VERY fun to read and full of inspiration. LOADS of imagery.
0 of 0 people found the following review helpful.
Five Stars
By Jasminka Jasarevic
Lots of visuals and very informative.
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